Privacy Policy
Last updated: July 1, 2025
1. Introduction
Leads2Convert ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website leads2convert.com or use our lead generation services.
Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.
2. Information We Collect
We collect information in the following ways:
2.1 Information You Provide Directly
- Name, email address, phone number, and physical address
- Business name and type of contracting services offered
- Project descriptions submitted by homeowners
- Payment and billing information (processed through secure third-party processors)
- Communications sent to us via contact forms or email
2.2 Information Collected Automatically
- IP address and geographic location
- Browser type, operating system, and device identifiers
- Pages visited, time spent, and referring URLs
- Cookies and similar tracking technologies
2.3 Information from Third Parties
- Verified contractor credentials from licensing boards
- Review data from partner platforms
- Lead source attribution data from marketing partners
3. How We Use Your Information
We use the information we collect to:
- Match homeowner requests with qualified contractors in their area
- Deliver leads to contractor partners in real time
- Process payments and manage contractor accounts
- Communicate with you about your account, leads, and our services
- Improve the accuracy and quality of our matching algorithm
- Send marketing and promotional communications (with your consent)
- Comply with applicable laws and regulations
- Detect, investigate, and prevent fraudulent activity
4. Sharing of Information
We may share your information in the following circumstances:
4.1 With Contractors
When a homeowner submits a project request, we share relevant contact and project information with matched contractors. By submitting a request, homeowners consent to this sharing.
4.2 With Service Providers
We work with third-party vendors to operate our platform (hosting, payments, analytics, email delivery). These providers are contractually bound to protect your data and may only use it to perform services on our behalf.
4.3 For Legal Reasons
We may disclose information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, or investigate fraud.
4.4 Business Transfers
If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our site.
We do not sell your personal information to third parties for their own marketing purposes.
5. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to improve your experience on our site. Cookies help us remember your preferences, analyze traffic, and deliver relevant advertising.
You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of our site.
We use the following types of cookies:
- Essential cookies: Required for basic site functionality
- Analytics cookies: Help us understand how users interact with our site (e.g., Google Analytics)
- Marketing cookies: Used to deliver relevant advertisements
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. Contractor account data is retained for the duration of the account plus 7 years. Lead data is retained for 3 years.
7. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate or incomplete data
- Deletion: Request deletion of your personal data, subject to certain exceptions
- Portability: Receive your data in a structured, machine-readable format
- Opt-out: Opt out of marketing communications at any time
- California residents: Additional rights under the California Consumer Privacy Act (CCPA)
To exercise any of these rights, please contact us at privacy@leads2convert.com.
8. Security
We implement industry-standard security measures including SSL/TLS encryption, access controls, and regular security audits to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure.
9. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy, please contact us: